ID3 bTALB J The Coke Machine - The Dirty Truth Behind the World's Favorite Soft DrinkTPE1 " Michael Blanding/George K. WilsonTCOP Tantor MediaTCON BusinessTIT2 The Coke Machine - Part 01TRCK 1COMM ENG
The Coke Machine takes listeners deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number-one brand in the world and just how far they'll go to stay there.
Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.
Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including:
—-Coca-Cola's history of winning at any cost, even if it...TLEN
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